Job Description

Job Description

Job Description

Robert half's client is looking for a performance marketing specialist. As the Performance Marketing Specialist , you will manage and optimize the company's digital marketing campaigns to drive conversions, leads, and revenue. You will oversee advertising efforts across various platforms such as Google Ads, Facebook Ads, LinkedIn Ads, and other paid media channels. Your role will focus on maximizing ROI, budget management, and continuous performance analysis to ensure the client’s marketing goals are achieved.

Key Responsibilities:

• Campaign Strategy & Management : Develop, launch, and optimize paid digital marketing campaigns to drive lead generation and sales.
• Performance Optimization : Conduct ongoing analysis to identify optimization opportunities, adjusting campaigns based on performance metrics.
• A/B Testing & Experimentation : Regularly test ad creatives, targeting options, and landing pages to improve conversion rates and reduce cost per acquisition (CPA).
• Data Analysis : Utilize tools such as Google Analytics and Facebook Business Manager to track performance and generate actionable insights.
• Budget Oversight : Effectively manage budgets for multiple campaigns, ensuring cost-efficiency while achieving maximum ROI.
• Collaboration : Work closely with internal teams (creative, content, and sales) to ensure consistent messaging and campaign alignment.
• Market Research : Stay up-to-date on industry trends, emerging marketing technologies, and platform changes to continuously improve strategy

Required Skills and Experience (behavioral competencies, experiences, technical skills):

• Expert in (Paid Search, Social, Display, SEO, copywriting) digital marketing with emphasis on optimization, pricing, fulfillment, data, analytics and reporting.
• Previous advertising agency experience a must.
• Strong ability to report on digital marketing KPIs including client ROI, leads, conversion rates, traffic and engagement.
• Experience in proprietary bid management systems a plus (e.g. Acquisio, Simplifi)
• Demonstrated ability to lead, develop, and retain a successful team
• Proficiency in web and digital marketing analytics applications, strong database skills
• Experience evaluating online and offline marketing opportunity analyses and developing digital marketing program strategies and playbooks for customers in various industries.
• Experience of working with MS Excel, SPSS, Tableau, QlikView, Microsoft Power BI, Google Analytics, Google AdWords, Google Data Studio, Tableau, DOMO and/or other tools.
• Experience with franchise and multilocation preferred.
• Proven track record of strong technical and leadership experiences.
• Strong ability to communicate with clients and internal stakeholder and help them use digital marketing to achieve their objectives.

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